英译汉（非常简单，答得好我给60分）

急急急！！跪求翻译 中译英 高手进 ~答得好的 我追加分~

不久前，我写过这篇 product lifecycle analysis 的论文.
今晚，我回家后给你贴上。

已修改过的。。。


3.产品不同生命周期中广告的作用
产品生命周期是指产品从进入市场到最后被淘汰退出市场的全过程。典型的产品生命周期包括四个阶段:导入期、成长期、成熟期和衰退期。在前面三个的阶段，使用不同的广告策略对延缓其衰退期起到不容忽视的作用。

The effects of advertising at different stages of the product life cycle
The product life cycle demonstrates the entire process of a product from its introduction to the market to its exit from the market. A regular example of the product life cycle consists of four stages: introduction, growth, maturity and decline. The advertising strategies used in the first three stages have important consequences in the extension of the product’s remaining life in decline phrase.

3.1产品导入期
产品导入期是新产品正式投放市场的时期。在此阶段,消费者对新产品较陌生,缺乏全面了解和信任。所以在此阶段，充分利用不同的媒介组合，对全新的产品概念进行广告宣传,以培育产品市场认知度及提升产品知名度尤其重要。诱导消费者对新产品产生初步印象和需求, 愿意尝试新产品并逐渐接受新产品。

Product introduction period
Product introduction period begins at the launch of a new product into the market. In this period, the consumers lack knowledge and confidence in the new product and the product needs time to find acceptance by the consumers too. Therefore at this stage, effective use of a combination of different media is required to increase awareness on the concept of the new product with essential focus placed on the enhancing the recognition and impression of the product. This is done to attract initial attention and stipulation of the consumers’ so as to draw upon their willingness to experiment with the new product and eventually increasing their acceptance of it.

此时偏重于功能宣传的广告诉求,可培育出该产品的消费先驱,即前期购买者。例如宝洁公司的广告宣传, 刚向市场推出海飞丝去头屑、飘柔令头发光滑柔顺等, 就是强调产品的独特功效, 从而迅速提高产品知名度, 引起消费者注意, 激起购买欲。从而达到快速占领市场、影响产品认知、初步提升品牌知名度的目的,为产品以后的发展打下良好的基础。

If a great deal of concentration is placed on advertising about the functions of the new product at this time, it can stimulate the commencement of the product’s consumption hence the pioneer batch of consumers. For an example, the advertisements of Procter & Gamble for its new products with Head and Shoulder focusing on its anti-dandruff function and Rejoice focusing on its smooth and silky functions. This is done to give emphasis on the unique efficacy of these products in order to catch the attention of the consumers hence arousing the desire to purchase. From here, the company can increase market share rapidly, boosting product’s awareness, augmenting product’s recognition and build solid foundation for the future growth of the product.

3.2产品成长期
产品成长期是产品逐渐或迅速被消费者了解并接受, 大多数消费者开始追随, 产品销售量快速增长的阶段; 但此时新的竞争者进入市场, 市场竞争开始激烈, 同类产品的差异性缩小, 产品价格降低。

Product growth period
Product introduction period occurs when the product is either slowly or rapidly accepted by the consumers and the initialisation of brand loyalty. Sales of the product will rise significantly in this period but at the same time new competitors will enter the market hence intensifying competitive rivalry. Differentiations between similar products will diminish and prices will start to fall.

在此阶段，描绘品牌形象比强调产品的具体功能特征重要得多，企业可通过提升品牌形象,占领有利的市场位置。如果品牌与消费者建立了某种情感上的联系, 那么消费者会慢慢被感化。而广告是争取社会公众对本产品的正确、全面了解,提高产品美誉度,树立良好的品牌形象的最快最重要的实现载体。

So, it is more important to concentrate on branding rather than product’s functions. Companies can base on enhancing brand image to gain competitive advantage in market position. For example, once a relationship is forged between the brand and the consumers, brand loyalty can be established. Advertising is the fastest and most critical method used to achieve full faucet of understanding from the public to increase the reputation of the product and create a good brand image.

由于品牌广告效应有所显现, 消费者口碑发挥重要作用, 新顾客在老顾客传递的口碑信息中不断加入购买者行列。例如万宝路运用品牌形象策略, 通过品牌形象与消费者建立情感联系, 从而使其成为全球第一香烟品牌。

It is obvious to know that word of mouth from the consumers has effective consequences on advertising. New customers will join the ranks of consumers based on the recommendations of the original customers. For an example, Marlboro branding’s strategy. Using the relationship fostered between the brand and the consumers, it has become the top brand of cigarettes in the world.

3.3产品成熟期
产品成熟期是产品在市场上已经被广泛了解接受, 产品销售量达到最大，市场进入相对饱和状态, 潜在顾客已很少, 产品销售增长非常缓慢的阶段。而市场上出现更多的竞争对手,市场竞争更加激烈,利润下降。

Product maturity period
The product has been widely accepted and used in the market and its sales volume has reached the maximum capacity. Mature market becomes stable with little potential new customers and the growth of its sales volume is increasing very gradually. More competitors are entering the market with rivalry competition further intensifying hence reducing profitability of the product.

此阶段采取维持性、提醒性及竞争性广告策略,广告宣传重点放在品牌和企业形象的宣传上,提高品牌和企业美誉度,培养品牌忠诚者,可吸引更多消费者重复购买该产品。广告宣传要注意显示和凸现出品牌之间的区别。而增加促销广告对销售也会起到推波助澜的作用。

At this stage, the strategy of protraction, reminding consumers should be used in conjunction with advertisements against competitors. Focus is placed on branding and corporate image increasing the reputation of both the brand and the image of the company so as to activate brand loyalty to attract consumers to repurchase the product. Advertisements should highlight the differences between dissimilar brands and increasing promotional advertisements will also play a role in enhancing sales volumes.

通过以上广告对企业、消费者、以及产品不同生命周期中所起的作用的分析，我们可以了解到广告在一个产品实现销售的过程中，所起的作用是不可忽视的，有时甚至可以说是至关重要。当然广告也并不是解决销售问题的万能药，若产品本身有问题，销售只会成为短期现象，失实广告的负面影响也可能会让一个企业倒闭。但纵观市场竞争激烈的今天，广告是不可或缺的销售辅助手段，遵循市场经济的游戏规则，好好地利用它，会事半功倍。

Based on the above analysis of the effects that advertisements have on the companies, consumers and products at different stages of their life cycle, we can conclude that advertising is fundamental in process of the product’s realisation of sales and detrimental to the product. Advertising is not the single solution to all the problems in marketing. If there is a problem with the product itself, sales will only be temporary and false advertising can generate bad publicity for a company as well as inducing bankruptcy. Taking into consideration of today’s highly competitive market, advertising is an indispensable marketing tool. Adhering to the market’s economy and set of regulations, making good use of advertising methods and strategies will bring better results using lesser efforts.

(1).I'm going to spend my holidays in Rome.

(2).John and his family invited me to visit that school.

(3).I will drive to London to see one friend of mine.

(4).When I arrive in Britain tommorrow,I will send a postcard to you.

(5).Hello!Welcome to Beijing!

(6).I've just turned off my computer.

(7).His elder brother has been staying in the laboratary
since last Monday.

(8).That professor has been to Hong Kong.He went there last month.

(9).She has never bought a scarf totally made of silk.

(10).It has been very long since he drove the car last time.

(11).Would you please give this coat to me to have a look?

(12).What do you think of this dictionary?

(13).-----Do you know that writer?
-----Yes, I do.
-----For how long has he stayed in Beijing?
-----Three months.

(14).In the past several thousand years,the children have gained a great progress.

(15).This city has changed a lot since the 1990s.

(16).Due to the open policy,Shen Zhen became the first special economic zone in China.

(17).Since then,the economic communication(trade) between China and the other countries have improved a lot.

(18).People in Shen Zhen or Hong Kong can go to the other area very easily.

(19).Both Chinese and foreigners have built a lot of factories,companies and toursit attractions there.

(20).Many people like that city,and set their home there.

(21).That engineer works so hard that he has set an excellent example for the others.

(22).The news about this test appeared on yesterday's newspaper.

(23).High-techique products have greatly changed our life.

(24).We have friends all over the world.

(25).Internet helps us to see a wider world.

(26).Boys are all very intersted to gameboys.

(27).Computers can store a lot of information.

(28).Most of us can use mobile phones.

(29).To communicate with distant friends through E-mail is very convenient.


呼...全自己翻的...应该不会错.......

Daughter: hi, mom, I am back!
Dad: hi honey!
Mom: hi, how come you two come back together?
Daughter: Dad picked me up from school today.
Mom: oh, I see.
Daughter: mom, I am hungry. What time are we going to have dinner?
Dad: I am hungry too.
Mom: the dinner was ready. We can have it now.
Daughter: that’s great.
Daughter: wow! Fry chicken wings, beef steak, egg roll, potato soup, vegetable salad. Those are my favorites. That’s great! I will finish them up! You are amazing! I love you, mom!
Mom: I love you too, sit and have some.
Dad: your mom is the best. I knew that when I chased her!
Mom: shush…eat please. This is your favorite!
Dad: thank you, honey, oh, this steak is juicy, it is so tasty! Oh, have some more vegetable salad. Thank you.
Daughter: mom, I want two more chicken wings please, and two more egg rolls.
Mom: here you are. Honey, what was your day today in school?
Daughter: so so. As usual, but I argued with Tina this afternoon.
Mom: why?
Daughter: she laughed at me that I am too fat!
Dad: to tell the truth, honey, you really are a little bit fat.
Daughter: dad….
Dad: good advices are not always acceptable by people
Daughter: fine, fine, I am a little bit fat, I will diet, but not tonight. My mom’s cooking is so great.
Mom: did you finish?
Daughter, Dad: yes.
Mom: how about some dessert?
Daughter: I want ice cream.
Mom: then, you will become fatter.
Daughter: please, mom, just a little bit. I swear, I am going to diet from tomorrow.
Mom: ok, just a little. (to husband) what about you, honey?
Dad: I want an ice lemon juice.
Mom: ok, be right back.

Daughter:nbsp;nbsp;hi,nbsp;mom,nbsp;Inbsp;amnbsp;back!Dad:nbsp;hinbsp;honey!Mom:nbsp;hi,nbsp;hownbsp;comenbsp;younbsp;twonbsp;comenbsp;backnbsp;together?Daughter:nbsp;Dadnbsp;pickednbsp;menbsp;upnbsp;fromnbsp;schoolnbsp;today.Mom:nbsp;oh,nbsp;Inbsp;see.Daughter:nbsp;mom,nbsp;Inbsp;amnbsp;hungry.nbsp;Whatnbsp;timenbsp;arenbsp;wenbsp;goingnbsp;tonbsp;havenbsp;dinner?Dad:nbsp;Inbsp;amnbsp;hungrynbsp;too.Mom:nbsp;thenbsp;dinnernbsp;wasnbsp;ready.nbsp;Wenbsp;cannbsp;havenbsp;itnbsp;now.Daughter:nbsp;that’snbsp;great.Daughter:nbsp;wow!nbsp;Frynbsp;chickennbsp;wings,nbsp;beefnbsp;steak,nbsp;eggnbsp;roll,nbsp;potatonbsp;soup,nbsp;vegetablenbsp;salad.nbsp;Thosenbsp;arenbsp;mynbsp;favorites.nbsp;That’snbsp;great!nbsp;Inbsp;willnbsp;finishnbsp;themnbsp;up!nbsp;Younbsp;arenbsp;amazing!nbsp;Inbsp;lovenbsp;you,nbsp;mom!Mom:nbsp;Inbsp;lovenbsp;younbsp;too,nbsp;sitnbsp;andnbsp;havenbsp;some.Dad:nbsp;yournbsp;momnbsp;isnbsp;thenbsp;best.nbsp;Inbsp;knewnbsp;thatnbsp;whennbsp;Inbsp;chasednbsp;her!Mom:nbsp;shush…eatnbsp;please.nbsp;Thisnbsp;isnbsp;yournbsp;favorite!Dad:nbsp;thanknbsp;you,nbsp;honey,nbsp;oh,nbsp;thisnbsp;steaknbsp;isnbsp;juicy,nbsp;itnbsp;isnbsp;sonbsp;tasty!nbsp;Oh,nbsp;havenbsp;somenbsp;morenbsp;vegetablenbsp;salad.nbsp;nbsp;Thanknbsp;you.Daughter:nbsp;mom,nbsp;Inbsp;wantnbsp;twonbsp;morenbsp;chickennbsp;wingsnbsp;please,nbsp;andnbsp;twonbsp;morenbsp;eggnbsp;rolls.nbsp;Mom:nbsp;herenbsp;younbsp;are.nbsp;Honey,nbsp;whatnbsp;wasnbsp;yournbsp;daynbsp;todaynbsp;innbsp;school?Daughter:nbsp;sonbsp;so.nbsp;Asnbsp;usual,nbsp;butnbsp;Inbsp;arguednbsp;withnbsp;Tinanbsp;thisnbsp;afternoon.Mom:nbsp;why?Daughter:nbsp;shenbsp;laughednbsp;atnbsp;menbsp;thatnbsp;Inbsp;amnbsp;toonbsp;fat!Dad:nbsp;tonbsp;tellnbsp;thenbsp;truth,nbsp;honey,nbsp;younbsp;reallynbsp;arenbsp;anbsp;littlenbsp;bitnbsp;fat.Daughter:nbsp;dad….Dad:nbsp;goodnbsp;advicesnbsp;arenbsp;notnbsp;alwaysnbsp;acceptablenbsp;bynbsp;peopleDaughter:nbsp;fine,nbsp;fine,nbsp;Inbsp;amnbsp;anbsp;littlenbsp;bitnbsp;fat,nbsp;Inbsp;willnbsp;diet,nbsp;butnbsp;notnbsp;tonight.nbsp;Mynbsp;mom’snbsp;cookingnbsp;isnbsp;sonbsp;great.Mom:nbsp;didnbsp;younbsp;finish?Daughter,nbsp;Dad:nbsp;yes.Mom:nbsp;hownbsp;aboutnbsp;somenbsp;dessert?nbsp;Daughter:nbsp;Inbsp;wantnbsp;icenbsp;cream.Mom:nbsp;then,nbsp;younbsp;willnbsp;becomenbsp;fatter.Daughter:nbsp;please,nbsp;mom,nbsp;justnbsp;anbsp;littlenbsp;bit.nbsp;Inbsp;swear,nbsp;Inbsp;amnbsp;goingnbsp;tonbsp;dietnbsp;fromnbsp;tomorrow.Mom:nbsp;ok,nbsp;justnbsp;anbsp;little.nbsp;(tonbsp;husband)nbsp;whatnbsp;aboutnbsp;you,nbsp;honey?Dad:nbsp;Inbsp;wantnbsp;annbsp;icenbsp;lemonnbsp;juice.nbsp;Mom:nbsp;ok,nbsp;benbsp;rightnbsp;back.

Daughter:
hi,
mom,
I'm
home!
Father:
hi,
honey!
Mother:
hi,
how
did
you
come
back
together?
Daughter:
dad
go
to
school
to
meet
me
today.
Mother:
oh,
I
see.
Daughter:
mum,
I'm
hungry,
and
when
to
eat
dinner?
Father:
yeah,
I
also
have
a
mother,
would
have
a
good
dinner,
you
can
eat
now.
Daughter:
great.
Daughter
(daughter
came
to
the
table)
:
wow!
Roast
chicken
wings,
steaks,
egg
roll,
potato
soup,
salad
vegetables
all
is
I
love
to
eat.
That's
great!
I
can
get
them
all!
It's
very
kind
of
you!
I
love
you
mom!
Mother:
I
love
you
too,
quickly
sat
down
to
eat.
Father:
you
are
the
best
mom,
when
I
pursued
her
knew
it!
Mother:
SHHH,
quick
to
eat
your
dinner!
This
is
your

简单倒是挺简单，就是太长了，我怕翻译完了，没提交呢，就定好最佳答案了，弄很多次这事了，不选这个了。

---

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