CRM是什么意思?谢谢!!

CRM是什么意思~

CRM即客户关系管理，是指对企业和客户之间的交互活动进行管理的过程。
CRM实现的是基于客户细分的一对一营销，所以对企业资源的有效组织和调配是按照客户细分而来的，以客户为中心的，不再是产品导向而是客户需求导向；信息技术是CRM实现所凭借的一种手段，CRM是重新设计业务流程，对企业进行业务流程重组。

扩展资料：
CRM优势
1、传递优秀经验，规范企业流程。
通过CRM系统，可以把企业优秀销售人员管理客户的流程整理出来，通过系统来优化到系统流程中，从而可以使得每个人员能够掌握最好的销售流程。
2、减少培训工作。
CRM系统规范了企业销售管理相关所有的流程，新的员工或者岗位调动的员工只要按照系统的流程来做就可以很快熟悉新的岗位，从而降低了企业培训的工作，提高了员工上岗的速度。
3、防止出错。
由于CRM系统详细的规定了符合企业特色的流程，并对关键点进行控制，可以有效的防止企业人员犯错。比如：很多销售人员常犯的错误就是内部成本还没有核算就给客户报价，易导致公司项目的情况，通过CRM系统可以设定内部成本没有核算，无法进行报价的流程，从而防止出错。
4、提升销售，项目管理能力和结案率。
通过CRM系统，可以给企业销售管理流程设定关键管理点，促使销售管理者能够及时提供相关支持，帮助销售人员更好的管理销售流程，提高客户满意度和销售结案率。
参考资料来源：百度百科-CRM

CRM是什么？

CRM是customer relationship management（客户关系管理）的缩写，它是一项综合的IT技术，也是一种新的运作模式，它源于“以客户为中心”的新型商业模式，是一种旨在改善企业与客户关系的新型管理机制。通过向企业的销售、市场、服务等部门和人员提供全面及个性化的客户资料，并强化跟踪服务、信息分析能力，使他们能够协同建立和维护一系列与客户以及商业伙伴之间卓有成效的“一对一关系”，从而使企业得以提供更快捷和周到的优质服务，提高客户满意度，吸引和保持更多的客户，从而增加营业额，并通过信息共享和优化商业流程有效地降低企业经营成本。通俗地说，CRM就是利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析、利用的信息系统。
客户关系管理的功能主要分为四大部分：
1．客户信息管理 整合记录企业各部门、每个人所接触的客户资料进行统一管理，这包括对客户类型的划分、客户基本信息、客户联系人信息、企业销售人员的跟踪记录、客户状态、合同信息等。
2．市场营销管理
制订市场推广计划，并对各种渠道（包括传统营销、电话营销、网上营销）接触客户进行记录、分类和辨识，提供对潜在客户的管理，并对各种市场活动的成效进行评价。CRM营销管理最重要的是实现1 for 1营销，从“宏营销”到“微营销”的转变。
3．销售管理
功能包括对销售人员电话销售、现场销售、销售佣金等管理，支持现场销售人员的移动通信设备或掌上电脑接入。进一步扩展的功能还包括帮助企业建立网上商店、支持网上结算管理及与物流软件系统的接口。
4．服务管理与客户关怀
功能包括产品安装档案、服务请求、服务内容、服务网点、服务收费等管理信息，详细记录服务全程进行情况。支持现场服务与自助服务，辅助支持实现客户关怀。

另外：CRM=Committee on Medical Research and Public Health 医学研究与公共卫生委员会(欧洲经济共同体)

麦客CRM：一款信息收集、关系管理和市场营销服务SaaS产品

CRM(Customer
Relationship
Management)，即客户关系管理。这个概念最初由Gartner
Group提出来，而在最近开始在企业电子商务中流行。CRM的主要含义就是通过对客户详细资料的深入分析，来提高客户满意程度，从而提高企业的竞争力的一种手段。详解请看参考资料。

客户关系管理Customer
Relationship
Management
用于以下三方面：
接触型：管理所有的与客户的交互活动，如电话、邮件等等，主要为接入及效率管理
作业型：主要作用于front
office，类似办公自动化但更强调流程管理及客户维互，也同时具有深耕客户的特性存在
分析型：主要作用于数据仓储及数据挖掘，用以筛选客户（深耕）或是发挥客户贡献度等综合价值，
以上三个部份都可以为CRM的命题

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**** CRM Cisco Resource Manager
**** CRM Chromosome Region Maintenance
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**** CRM Chemical Remanent Magnetization
**** CRM Crumb Rubber Modifier (asphalt/paving)
**** CRM Creighton Method (birth control)
**** CRM Count Rate Meter
**** CRM Courtesy Reply Mail
**** CRM Computer Resources Management
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**** CRM Citizens' Rights Movement (Israeli party)
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**** CRM Club Ricky Martin
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**** CRM Content Resource Management
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**** CRM Camera Ready Mechanical
**** CRM Coordinadora Revolucionaria de Masas
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**** CRM Chief Radio Man
**** CRM Chemical Release Module
**** CRM Circuit Reservation Message
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CRM Community Radio Madanpokhara **
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CRM Changes Relationship Marketing **
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CRM Coral Reefs and Mangroves **
CRM Certificate in Research Methods **
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CRM Clear Request Message **
CRM Centre for Russian Music **
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清徐县19528391412： crm是什么意思 - ？
挚莺安塞： crm在国内翻译就是客户关系管理,主要的定义就是:企业利用相应的信息技术以及互联网技术来协调企业与顾客间在销售、营销和服务上的交互,从而提升其管理方式,向客户提供创新式的个性化的客户交互和服务的过程.其最终目标是吸引新客户、保留老客户以及将已有客户转为忠实客户.在国内最好的crm服务企业就是hitpointcloud,有需要的朋友或者公司可以百度直接搜索hitpoint-cloud就可以了

清徐县19528391412： 请问CRM是什么? - ？
挚莺安塞： CRM即Customer Relationship Management,客户关系管理,是企业利用相应的信息技术以及互联网技术来协调企业与顾客间在销售和服务上的交互,从而提升其管理方式,向客户提供创新式的个性化的客户交互和服务的过程.看你的需求是什么,CRM一般是用于以销售/客户为目标的大型企业的一套系统.

清徐县19528391412： CRM客户关系管理系统是指什么啊? - ？
挚莺安塞： 总的来说,如果CRM系统运用得当,能够帮助企业达成企业战略目标——即“获取、保持和增加可获利客户”.按企业的管理层次来阐述可分为三个方面.1、一般员工通过使用CRM,能够对客户...

清徐县19528391412： 我想了解一下什么是CRM - ？
挚莺安塞： 绝对原创: CRM(客户关系管理)是一种以客户为中心的经营策略和管理方法,它是围绕客户生命周期发生发展的完整过程,全面管理企业的市场、销售、服务等与客户有关的业务信息,从而改进企业对客户的服务水平,在企业最重要的客户获取、客户保有以及客户价值提升等方面为企业提供支持,最终达到提高客户的满意度和忠诚度,全面提升企业盈利能力.

清徐县19528391412： CRM到底是什么看了一大堆材料还是理不出头绪 ？
挚莺安塞： 简单的说:用数据仓库管理来实现数据管理一体化.从而系统、科学地改善管理当前管理模式. 换句话说:机器实现标准化管理.减轻人为管理的负担与SHU漏

清徐县19528391412： 请问社交CRM是什么,有详细点的介绍吧,谢谢了？
挚莺安塞： CRM的意思是客户关系管理,社交方面应该是指人际关系方面的.

清徐县19528391412： 客户关系管理和客户服务的区别是什么 - ？
挚莺安塞： 客户关系管理CRM:在线CRM是中小企业在营销管理、销售管理、蚂派伍完整客户生命周期管理的工具,通过低成本营销手段和沟通方式,建立与客户之间通畅的交流平台,全方位管理客户资源,多角度查询和分析客户特征、客户业绩贡献、客户获取及客户维持的成本.(资料来源维赛) 客户服务(Customer Service),是指一种以客户为导向的价值观,它整合及管理在预先设定的最优成本——服务组合中的客户界面的所有要素.广义而言,任何能提高客户满意度的内容都属于客户服务的范围之内.(客户满意度是指:客闷或户体会到的他所实际“感知”的待遇羡逗和“期望”的待遇之间的差距.)