商务英语谈判的对话

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商务英语谈判场景对话~

Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
D: I‘d like to get the ball rolling(开始)by talking about prices.
R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.
D: Your products are very good. But I‘m a little worried about the prices you‘re asking.
R: You think we about be asking for more?(laughs)
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.
R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?
R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We‘d need a guarantee of future business, not just a promise.
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?

R: If you can guarantee that on paper, I think we can discuss this further.

商务谈判实例(二)
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.

D: Just what are you proposing?

R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise――10%.

D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

R: I don‘t think I can change it right now. Why don‘t we talk again tomorrow?


D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

NEXT DAY

D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥协).

D: I understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%.

R: Dan, I can‘t bring those numbers back to my office――they‘ll turn it down flat(打回票).

D: Then you‘ll have to think of something better, Robert.

商务谈判实例(三)
Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:
R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

D: That's a lot to sell, with very low profit margins.

R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)

D: (smiles) O.K., 17% the first six months, 14% for the second?!

R: Good. Let's iron out(解决)the remaining details. When do you want to take delivery(取货)?

D: We'd like you to execute the first order by the 31st.

R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

D: Right. We couldn't handle much larger shipments.

R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon ---- I can't guarantee 1500.

D: I can agree to that. Well, if there's nothing else, I think we've settled everything.

R: Dan, this deal promises big returns(赚大钱)for both sides. Let's hope it's the beginning of a long and prosperous relationship.

in this conversation, rocky simons is the owner of a small company that manufactures recreational speedboats.he is having a telephone conversation with jacques riviera, owner of a seaside resort in another country.

  rocky: good morning, jacques. nice talking to you again.how’s the weather in your part of the world?

  jacques: couldn’t be better, rocky.sunny, 29°, light breeze...

  rocky: stop! i can’t take any more.so, what can i do for you, jacques?

  jacques: i need a couple of your sb2000 speedboats to rent to guests. can you give me a price quote?

  rocky: let’s see... uh, the list price is $6,500 u.s. you’re a valued customer, so i’ll give you a 10% discount.

  jacques: that’s very reasonable. do you have them in stock?

  rocky: sure do! we set up new inventory controls last year, so we don’t have many backlogs any more.

  jacques: that’s good. the tourist season is just around the corner, so i need them pretty quick. what’s the earliest shipping date you can manage?

  rocky: they can be ready for shipment in 2-3 weeks.

  jacques: perfect.what’s the total cif price, rocky?

  rocky: hang on ... the price will be $15,230 u.s. to your usual port. do we have a deal?

  jacques: you bet! send me a fax with all the information, and i’ll send you my order right away. i’ll pay by irrevocable letter of credit, as usual. same terms as always?

  rocky: of course.

  jacques: great! nice doing business with you again, rocky. bye for now, and say hello to the family for me.

  rocky: will do, and the same goes for me. bye, jacques.



中:

  在这则对话中,rocky simons 是一家制造休闲快艇小公司的业主。

他正和另外一个国家一家海滨度假地的业主jacques riviera在电话里交谈。

  rocky: 早上好,jacques,很高兴又和你谈话。你们那儿的天气怎么样?

  jacques: 再好不过了,rocky。晴朗,29度,微风……

  rocky: 别说了!我受不了了。我能为你做什么吗,

  jacques: 我需要两只你们生产的sb2000快艇租给游客。你能给我个报价吗?

  rocky: 让我想想……呃,报价单上是6,500美元。您是我们的一个重要客户,我会给你10%的折扣。

  jacques:那很合理。你们有现货吗?

  rocky: 当然有!我们去年建立了新的存货控制系统,所以我们不再有很多的积压订单。

  jacques:那很好。旅游旺季就要到了,所以我很快就需要它们。您最早的发货日期是什么时候?

  rocky: 可以在2-3周内准备好装船。

  jacques: 棒极了。到岸价格是多少,rocky?

  rocky: 稍等……价


格是15,230美元,到原先的港口。成交吗?

  jacques: 当然!给我发一份所有相关信息的传真,我会立即下订单。我会按惯例以不可撤销信用单方式付款。按照一惯的条款吗?

  rocky: 当然。

  jacques: 好极了!很高兴再次和你做生意,rocky。那再见了,带我问你家人好。

  rocky: 我会的,也带我问侯你家人。再见,jacques.



中:

  在这则对话中,rocky simons 是一家制造休闲快艇小公司的业主。他正和另外一个国家一家海滨度假地的业主jacques riviera在电话里交谈。

  rocky: 早上好,jacques,很高兴又和你谈话。你们那儿的天气怎么样?

  jacques: 再好不过了,rocky。晴朗,29度,微风……

  rocky: 别说了!我受不了了。我能为你做什么吗,

  jacques: 我需要两只你们生产的sb2000快艇租给游客。你能给我个报价吗?

  rocky: 让我想想……呃,报价单上是6,500美元。

您是我们的一个重要客户,我会给你10%的折扣。

  jacques:那很合理。你们有现货吗?

  rocky: 当然有!我们去年建立了新的存货控制系统,所以我们不再有很多的积压订单。

  jacques:那很好。旅游旺季就要到了,所以我很快就需要它们。您最早的发货日期是什么时候?

  rocky: 可以在2-3周内准备好装船。

  jacques: 棒极了。到岸价格是多少,rocky?

  rocky: 稍等……价格是15,230美元,到原先的港口。成交吗?

  jacques: 当然!给我发一份所有相关信息的传真,我会立即下订单。我会按惯例以不可撤销信用单方式付款。按照一惯的条款吗?

  rocky: 当然。

  jacques: 好极了!很高兴再次和你做生意,rocky。那再见了,带我问你家人好。

  rocky: 我会的,也带我问侯你家人。再见,jacques.

Well, we've settled the question of price, quality and quantity. Now what about the terms of payment? 好吧.既然价格.质量和数量问题都已谈妥.现在来谈谈付款方式怎么样? 雷:We only accept payment by irrevocable letter of credit payable against shipping documents. 我们只接受不可撤消的.凭装运单据付款的信用证. 格林:I see. Could you make an exception and accept D/A or D/P? 我明白.你们能不能破例接受承兑交单或付款交单? 雷:I'm afraid not. We insist on a letter of credit. 恐怕不行.我们是坚决要求采用信用证付款. 格林:To tell you the truth, a letter of credit would increase the cost of my import. When I open a letter of credit with a bank, I have to pay a deposit. That'll tie up my money and increase my cost. 老实说.信用证会增加我方进口货的成本.要在银行开立信用证.我得付一笔押金.这样会占压我的资金.因而会增加成本. 雷:Consult your bank and see if they will reduce the required deposit to a minimum. 你和开证行商量一下.看他们能否把押金减少到最低限度.


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