谈谈对广告的认识(英语作文)

英语作文我对广告的看法~

Advertisement is very common in our life. I have a preference for it. It is funny and helps us a lot. Every time when I open TV or go outside, I can see various advertisements. They tell me the information that people concerned lately. So, I have to go to school every day, but I still know which kind of goods are the most popular. It provides a choice for me who have no idea about goods. And it is interesting, not boring at all.

广告之所以存在是有其特殊意义的，它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造，通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理，使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中，商品和服务信息绝大多数都是通过广告传递的，平面广告通过文字、色彩、图形将信息准确地表达出来，而二维广告则通过声音、动态效果表达信息，通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.



扩展资料
以广告活动的参与者为出发点，广告构成要素有：广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点，广告信息传播过程中的广告构成要素主要包括：广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动，主要表现在：广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经营机构（广告主）传送给一群用户和消费者；做广告需要付费；广告进行的传播活动是带有说服性的；广告是有目的、有计划，是连续的。
广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费者得到有用的信息。
参考资料来源：百度百科-广告

广告的利与弊 The advantage and disadvantage of the advertisement Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to producing fake diplomats. (from domestic articles to machinery. from toys to aircrafts.)It`s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits. However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems. It`s high time we took urgent and effective measures to curb this phenomenon. ①Firstly. we should intensify the effects to supervise the ads markets. It`s crucial that we must regulate the ads market strictly to avoid someone`s availing himself or herself of the loophole of the market management. ②Secondly. whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly. we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice. will our society be purified into a paradise for us to live in. 广告的利与弊 广告在当今社会中无处不在.看起来无论你走到哪里.她都会映入你的眼帘:超市.地铁.车站.公共建筑的墙体.垃圾桶甚至T恤衫.广告的内容可以关于任何东西:从卖电话到租房.从治疗疑难杂症到办假证./(从家用物品到大型机器.从玩具到航天器) 毫不夸张的说.我们生活在一个广告世界里. 广告的优点很明显.它给我们提供大批量的商品和服务.供我们做出最好的选择.对于商家而言.他们可以利用广告展示自己商品的特点.以便抓住消费者的视线来获取利润. 然而.我们也不能小视广告的缺点.①太多的广告会搞乱我们的生活并浪费我们宝贵的时间.它们打断电视节目.塞满我们的信箱.损毁了我们对自然的欣赏代替兴趣.人们通常对它们感到负担而不是满足.②另一方面.有些广告是非法的.传递错误信息并意在欺骗那些想急于解决问题的人. 该到了我们采取紧急并有效措施来抑制这一现象的时候了.①我们应加大市场监管的力度.关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞.②任何利用广告欺骗消费者的人都应受到惩罚或入狱.③我们应教育人们遵守法律并把诚实守信放在首位.只有把这些措施付诸实践.我们的社会才会被净化成一个居住的天堂.

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