外向型人格适合的好职业：公关专员

~ What is a Public Relations Specialist?
什么是公关专家？
Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States
a munications director for Google or a media specialist for a *** all nonprofit.
公共关系专家（公关专家）的目标是为他们的客户带来正面宣传和提高他们的声誉。他们可以是美国总统的新闻秘书，谷歌的公关总监或者一个小型非营利组织的媒体专家。
As a public relations specialist
it's your job to cultivate and maintain close and productive relationships with journalists
bloggers and opinion leaders.
作为一名公关专家，你的工作是与记者、博客作者和舆论领袖建立并保持密切而有效的关系。
You'll be asked to create print and web-based munications materials– which may include story pitches
press releases
Q-and-A interviews
presentations
video scripts and speeches – that are consistent with your client's image and message.
你将被要求制作与客户形象和信息一致的印刷品和网络传播材料，这些材料可能包括故事情节、新闻稿、问答式访谈、个人展示、视频脚本和演讲稿。
Other responsibilities range from acting as a pany spokesperson for a variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative critici *** )
to preparing your client for press conferences
media interviews and speeches.
其他职责包括作为公司发言人处理各种媒体问题，代表客户直接向媒体发言(有时会需要转移负面评价)，为客户准备新闻发布会、媒体采访和演讲。
Social media outreach has bee an integral part of a PR specialist's job in recent years. "With the onset of social infrastructure such as Facebook
LinkedIn and T witter
bined with the versatility of web tools
the jobs of public relations specialists are growing at a fast clip
" says Gerard Corbett
a chair of the Public Relations Society of America.
近年来，社交媒体推广已成为公关专家工作中不可或缺的一部分。美国公共关系学会主席杰拉德•科贝特表示:“随着Facebook、LinkedIn（领英）和 T witter（推特）等社交基础设施的出现，再加上网络工具的多功能性，公关专家的岗位正在快速增长。”
The Bureau of Labor Statistics projects employment for public relations specialists will grow 9 percent beeen 2016 and 2026. During that time period
23
300 new jobs will need to be filled.
美国劳工统计局(Bureau of Labor Statistics)预测，从2016年到2026年，公共关系专家的就业将增长9%。在此期间，将有23
300个新工作岗位需要填补。
What Type of Education Do Public Relations Specialists Need?
公关专家需要接受什么样的教育？
Most public relations specialists have a bachelor's degree in munications
journali ***
public relations
marketing or other relevant fields.
大多数公共关系专家拥有传播学、新闻学、公共关系、市场营销或其他相关领域的学士学位。
Internships in public relations provide students with hands-on experience and are considered one of the best avenues to finding entry-level employment. Hiring managers will likely require o to five years of experience.
公关实习为学生提供实践经验，被认为是寻找入门级就业的最佳途径之一。招聘经理可能需要两到五年的工作经验。
Job Satisfaction
工作满意度
Average people work well into their 60s
so workers might as well have a job that's enjoyable and a career that's fulfilling. 
一般人都能很好地工作到60多岁，所以不妨找一份令人愉快的和满意工作。
A job with a low stress level
good work-life balance and solid prospects to improve
get promoted and earn a higher salary would make many employees happy.
一份压力小、工作与生活平衡好、有良好的前景可以改善、晋升和获得更高薪水的工作会让许多员工感到高兴。  
Here's how Public Relations Specialists job satisfaction is rated in terms of upward mobility
stress level and flexibility.
以下是公关专家的工作满意度在升职、压力水平和灵活性方面的评价。
Opportunities for advancements and salary are above average. But so will your stress level be
which includes your work environment and plexities of the job's responsibilities.
升职机会和薪水高于平均水平。但是，你的压力水平也高于了平均水平，这包括你的工作环境和工作职责的复杂性。
You’ll have average flexibility
which means you can have relatively OK alternative working schedule and work life balance.
你会有正常的灵活性，这意味着你可以有相对比较好的工作安排和工作生活的平衡。
How to Get a Job as a Public Relations Specialist
如何找到一份公关专家的工作
A public relations specialist job requires writing skills
critical thinking ability
fast turnaround
patience
a thick-skin mentality and creativity. 
公关专家的工作需要写作技巧、批判性思维能力、快速应变能力、耐心、厚脸皮的心态和创造力。
You should be able to demonstrate real acplishments in the field and have broad neorks.
你应该要能够展示你在这个领域的真正成就，并且拥有广泛的人脉。
And wallflowers need not apply– public relations specialists must have an outgoing
self-confident and friendly personality.
“墙花”也不需要申请——公关专家必须具有外向、自信和友好的个性。
What is the Job Like?
这份工作怎么样?
Some days are spent at a desk all day
while others can have you on your feet from early morning until the wee hours of the night. Much depends on your job and your employer.
有的时候要整天在办公桌前度过，而有的时候可能让你从清晨一直站到深夜。这很大程度上取决于你的工作和你的雇主。
"Be prepared for a higher level of stress than normal
be flexible in your work hours and have a relationship that can endure late nights
early mornings and occasional weekends
" Corbett advises.
Corbett建议说：“要准备好承受比正常情况下更高的压力，灵活的工作时间，而且有一段可以忍受深夜、清晨和偶尔周末的恋爱关系。”
"Managing the rigors of the job will require flexibility in work-life balance
which can be made easier by a healthy lifestyle and regular exercise of some sort."
“管理工作的严格性需要工作和生活平衡的灵活性，健康的生活方式和有规律的锻炼可以让这变得更加容易。”
In terms of professional development
Corbett says you can expect a fast track for advancement if the pany is expanding and employing a wide range of munications methods and tools.
在专业发展方面，Corbett说，如果公司正在扩大规模，有各种各样的通信方法和工具，你可以期待有一个快速的发展。
According to Corbett
"Public relations professionals who can write well
have mastered social media infrastructure as well as traditional munications methods
are well-grounded in the art of neorking
are cool under pressure and can work at the speed of the inter can do very well in this profession."
根据Corbett的说法，“擅长写作、精通社交媒体基础设施和传统通信方法、精通网络艺术、在压力下也能冷静、能以互联网速度工作的公关专业人员在这个行业中可以做得很好。"
（翻译：雅兰）

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