急急急！！跪求翻译 中译英 高手进 ~答得好的 我追加分
作者&投稿：屈贸 （若有异议请与网页底部的电邮联系）
Goal - Study the relationship between B-cell activity factor (BAFF) and the child patients with idiopathic thrombocytopenic purpura (ITP).
Approach - Use ELISA technique to compare the BAFF levels of 40 ITP child patients with the BAFF levels of 20 normal children, and then conduct statistical analysis by using Self-Propelled Semi-Submersible (SPSS).
Result - The serum BAFF levels of the ITP child patients were significantly higher than those of the normal control group (P<0.001).
Conclusion - ITP child patients suffer from an autoimmune disorder that leads to elevated serum BAFF levels.
此研究首次显示，具有明显症状的原发性血小板减少性紫癜(ITP)病患他们的血清B淋巴细胞启动因数(BAFF)水平是上升的。无明显症状的原发性血小板减少性紫癜病患其B淋巴细胞启动因数(BAFF)水平则是正常。有关上升的B淋巴细胞启动因数(BAFF)已在先前的系统性自体免疫疾病中做过说明，譬如系统性红斑狼疮(SLE)和类风湿性关节炎(RA)。这些疾病的共通点就是受到具自我辨识性(auto-reactive)B细胞和T细胞克隆的作用，这些克隆能对各种组织造成影响。相反地，原发性血小板减少性紫癜(ITP)主要受自我反应(self-reactive)B淋巴细胞的调控。这项特徵使原发性血小板减少性紫癜被归类为B细胞介导之自身免疫性疾病的原型(Cines & Blanchette, 2002)。但是，血小板导向之细胞毒T细胞所扮演的角色也曾被报导过(Olsson et al, 2003)。
到底是哪种机理突显过高的B淋巴细胞启动因数与血小板水平两者间的关系，目前仍不清楚。B淋巴细胞启动因数不只能提高CD19的表现，还能提高B细胞受体增强和磷酸化CD19的能力(Hase et al, 2004)。此外，B淋巴细胞启动因数还能调控”自我辨识性B细胞”的熟成(Thien et al, 2004)。因此，过高的B淋巴细胞启动因数可能会助长攻击血小板的”自我反应B细胞克隆”的累积。
在大学的两年，我学习了金融专业并且有了一定的基础。
In the two years of college life, I majored in Finance and Banking and get the base thought of this subject.
我非常喜欢金融专业.
I love this specialized subject a lot.
我的家乡和学校不是一个地方，一次回家，发现家里卖的东西比学校的便宜很多，我和朋友便有了做小生意的打算.
My hometown is far from the town where my college was located. Once when I went back home, I found stuff much cheaper than that near my college. Consequently I as well as some friends came up with a intention to run a trade of these goods.
我们利用家乡和学校东西的差价并调查了大学生的喜好，调查了大学生的消费水平.
We made a research about preference and consumption level of students in our college, on the basis of the price differences between the stuff from our college and my hometown.
我和同学在学校租了个小店铺，根据我们的调查，我们卖一些家乡的价格可以被普遍接受的美味小零食，以及一些卖些比学校便宜的东西.
We rent a store in our school and sold some tasty snacks chosen according to our research , the prices of which were acceptable, and some other things whose prices were cheaper than that sold in college,
对于挣的钱，我们会把部分存定期，部分炒股票，然后剩下的会去旅游。
The a part of the profits were deposited fixed, while another part speculated on stocks, and the rest were used for travelling.
所以我觉得学金融可以给我提供一套非常不错的理论体系来让我知道如何研究市场、货币的关系，同时有着很好的就业前景，能让我的才能得到发挥。
As a result, I realized that Finacial and banking could offer me a theoretical system for researching the relation of market and currency, while its career prospects contributes to my performance of skills.
我希望毕业以后可以从事与金融有关的机构，获得些经验然后自己创业。
I hope to be engaged in a financial institution with any luck, which would help me gain some experience for later pioneering.
我得知贵校是因为我姐姐是那里毕业的，很偶然的机会，我俩提到了你们学校，和我描述你们学校的时候，让我很憧憬，尤其是说学校的金融专业很不错的时候，立马让我决定去贵校就读。
The information about your college is learnt from my sister, who has graduated from your college. In once a conversation we spoke about this college by chance, and her description made me so longing to study here, especially when I leant that it's quite outstanding in finacial and banking.
我觉得去贵校读书能让我学到更多东西，让我以后有更好的发展。同时，你们学校的师资分配上的合理性以及悠久的历史，优美的环境，也让我慕名而来。
I believe that I could learn more at your college and develop myself well in the future. What's more, the reasonableness of qualified teachers and the long history of establishment attract me to a great extent.
（注：文中“学校”一词的翻译都用了college，特说明，如果LZ目前就读学校是专业类院校，如XXX商学院，XXX财经大学，则用college，如果是综合性院校,如浙大、北大之类，用university，而对于要申请的学校，用college还是university则看学校名字就可以知道。）有的地方把语言结构小小做了下改动，以保证句子结构的工整，但句意忠于原文，仔细读便知。
今晚，我回家后给你贴上。
已修改过的。。。
3.产品不同生命周期中广告的作用
产品生命周期是指产品从进入市场到最后被淘汰退出市场的全过程。典型的产品生命周期包括四个阶段:导入期、成长期、成熟期和衰退期。在前面三个的阶段，使用不同的广告策略对延缓其衰退期起到不容忽视的作用。
The effects of advertising at different stages of the product life cycle
The product life cycle demonstrates the entire process of a product from its introduction to the market to its exit from the market. A regular example of the product life cycle consists of four stages: introduction, growth, maturity and decline. The advertising strategies used in the first three stages have important consequences in the extension of the product’s remaining life in decline phrase.
3.1产品导入期
产品导入期是新产品正式投放市场的时期。在此阶段,消费者对新产品较陌生,缺乏全面了解和信任。所以在此阶段，充分利用不同的媒介组合，对全新的产品概念进行广告宣传,以培育产品市场认知度及提升产品知名度尤其重要。诱导消费者对新产品产生初步印象和需求, 愿意尝试新产品并逐渐接受新产品。
Product introduction period
Product introduction period begins at the launch of a new product into the market. In this period, the consumers lack knowledge and confidence in the new product and the product needs time to find acceptance by the consumers too. Therefore at this stage, effective use of a combination of different media is required to increase awareness on the concept of the new product with essential focus placed on the enhancing the recognition and impression of the product. This is done to attract initial attention and stipulation of the consumers’ so as to draw upon their willingness to experiment with the new product and eventually increasing their acceptance of it.
此时偏重于功能宣传的广告诉求,可培育出该产品的消费先驱,即前期购买者。例如宝洁公司的广告宣传, 刚向市场推出海飞丝去头屑、飘柔令头发光滑柔顺等, 就是强调产品的独特功效, 从而迅速提高产品知名度, 引起消费者注意, 激起购买欲。从而达到快速占领市场、影响产品认知、初步提升品牌知名度的目的,为产品以后的发展打下良好的基础。
If a great deal of concentration is placed on advertising about the functions of the new product at this time, it can stimulate the commencement of the product’s consumption hence the pioneer batch of consumers. For an example, the advertisements of Procter & Gamble for its new products with Head and Shoulder focusing on its anti-dandruff function and Rejoice focusing on its smooth and silky functions. This is done to give emphasis on the unique efficacy of these products in order to catch the attention of the consumers hence arousing the desire to purchase. From here, the company can increase market share rapidly, boosting product’s awareness, augmenting product’s recognition and build solid foundation for the future growth of the product.
3.2产品成长期
产品成长期是产品逐渐或迅速被消费者了解并接受, 大多数消费者开始追随, 产品销售量快速增长的阶段; 但此时新的竞争者进入市场, 市场竞争开始激烈, 同类产品的差异性缩小, 产品价格降低。
Product growth period
Product introduction period occurs when the product is either slowly or rapidly accepted by the consumers and the initialisation of brand loyalty. Sales of the product will rise significantly in this period but at the same time new competitors will enter the market hence intensifying competitive rivalry. Differentiations between similar products will diminish and prices will start to fall.
在此阶段，描绘品牌形象比强调产品的具体功能特征重要得多，企业可通过提升品牌形象,占领有利的市场位置。如果品牌与消费者建立了某种情感上的联系, 那么消费者会慢慢被感化。而广告是争取社会公众对本产品的正确、全面了解,提高产品美誉度,树立良好的品牌形象的最快最重要的实现载体。
So, it is more important to concentrate on branding rather than product’s functions. Companies can base on enhancing brand image to gain competitive advantage in market position. For example, once a relationship is forged between the brand and the consumers, brand loyalty can be established. Advertising is the fastest and most critical method used to achieve full faucet of understanding from the public to increase the reputation of the product and create a good brand image.
由于品牌广告效应有所显现, 消费者口碑发挥重要作用, 新顾客在老顾客传递的口碑信息中不断加入购买者行列。例如万宝路运用品牌形象策略, 通过品牌形象与消费者建立情感联系, 从而使其成为全球第一香烟品牌。
It is obvious to know that word of mouth from the consumers has effective consequences on advertising. New customers will join the ranks of consumers based on the recommendations of the original customers. For an example, Marlboro branding’s strategy. Using the relationship fostered between the brand and the consumers, it has become the top brand of cigarettes in the world.
3.3产品成熟期
产品成熟期是产品在市场上已经被广泛了解接受, 产品销售量达到最大，市场进入相对饱和状态, 潜在顾客已很少, 产品销售增长非常缓慢的阶段。而市场上出现更多的竞争对手,市场竞争更加激烈,利润下降。
Product maturity period
The product has been widely accepted and used in the market and its sales volume has reached the maximum capacity. Mature market becomes stable with little potential new customers and the growth of its sales volume is increasing very gradually. More competitors are entering the market with rivalry competition further intensifying hence reducing profitability of the product.
此阶段采取维持性、提醒性及竞争性广告策略,广告宣传重点放在品牌和企业形象的宣传上,提高品牌和企业美誉度,培养品牌忠诚者,可吸引更多消费者重复购买该产品。广告宣传要注意显示和凸现出品牌之间的区别。而增加促销广告对销售也会起到推波助澜的作用。
At this stage, the strategy of protraction, reminding consumers should be used in conjunction with advertisements against competitors. Focus is placed on branding and corporate image increasing the reputation of both the brand and the image of the company so as to activate brand loyalty to attract consumers to repurchase the product. Advertisements should highlight the differences between dissimilar brands and increasing promotional advertisements will also play a role in enhancing sales volumes.
通过以上广告对企业、消费者、以及产品不同生命周期中所起的作用的分析，我们可以了解到广告在一个产品实现销售的过程中，所起的作用是不可忽视的，有时甚至可以说是至关重要。当然广告也并不是解决销售问题的万能药，若产品本身有问题，销售只会成为短期现象，失实广告的负面影响也可能会让一个企业倒闭。但纵观市场竞争激烈的今天，广告是不可或缺的销售辅助手段，遵循市场经济的游戏规则，好好地利用它，会事半功倍。
Based on the above analysis of the effects that advertisements have on the companies, consumers and products at different stages of their life cycle, we can conclude that advertising is fundamental in process of the product’s realisation of sales and detrimental to the product. Advertising is not the single solution to all the problems in marketing. If there is a problem with the product itself, sales will only be temporary and false advertising can generate bad publicity for a company as well as inducing bankruptcy. Taking into consideration of today’s highly competitive market, advertising is an indispensable marketing tool. Adhering to the market’s economy and set of regulations, making good use of advertising methods and strategies will bring better results using lesser efforts.
文字翻译如下：
3. The life cycle of different products in the role of advertising
Product life cycle refers to the product from the market in the end be eliminated from the market the entire process. A typical product life cycle of four stages: introduction, growth, maturity and decline. Three in front of the stage, using a different advertising strategy for its slow decline to play the role that can not be ignored.
Product Phase import 3.1
Product Phase import new products to market during the official. At this stage, the new consumer product of a little-known, the lack of full understanding and trust. Therefore, at this stage, to make full use of various media combinations on the new concept of advertising products to market products to cultivate awareness and enhance the well-known product is of particular importance. Induce consumers to new products and demand for the initial impression is willing to try new products and acceptance of new products.
At this time focused on the functional demands of the advertising can produce the product consumption pioneer, that is, pre-buyers. For example, Procter & Gamble's advertising, just to market Head & Shoulders antidandruff, Piaorou hair so smooth and so submissive, is to emphasize the unique efficacy of the product in order to quickly raise the visibility of the product, causing consumer attention, arouse desire to purchase. So as to achieve rapid market, the impact on product awareness, enhance brand awareness of the initial purpose of the product for future development to lay a good foundation.
3.2 product growth
Is a gradual long-term product or products to consumers quickly understand and accept that most consumers started to follow, product sales growth stage; at this time, but new competitors enter the market, the beginning of fierce market competition, product diversity Reduced prices lower.
At this stage, depicts emphasized the brand than the product of the specific characteristics of the features are much more important, companies can enhance the brand image and gain a favorable market position. If the brand with consumers set up some kind of emotional contact, then consumers will slowly be on probation. The ad is for the public's right to the product, a comprehensive understanding, improve product reputation and set a good brand image of the most important achievement of the fastest growing carriers. As the effects of brand advertising have shown that consumer word-of-mouth play an important role in the new old customer in the customer's word-of-mouth transmission of information continue to join the ranks of buyers. For example, the use of the Marlboro brand strategy, brand image with consumers through the establishment of emotional contact, making it the world's first cigarette brand.
3.3 mature products
Products are mature products on the market have been widely accepted understanding of the product to reach the largest sales volume, market entry is relatively saturated, there are only a few potential customers, products, sales growth has been very slow stage. The market appeared more competitors, market competition and reduced profits.
At this stage to maintain, and to remind the competitive advertising strategy, focusing on brand advertising and promotion of corporate image, brand and corporate reputation to improve and cultivate brand loyalty, attract more consumers to repeat purchase the product. Advertising should pay attention to and show highlights the difference between brands. The increase in sales of advertising sales will also play a role in adding fuel to the flames.
Through the above-to-business advertising, consumers, as well as the life cycle of different products in the role of the analysis, we can see a product in the ad sales process, the role can not be ignored, and in some cases can be described as Is essential. Of course, advertising sales are not the panacea for the problem, if there are problems with the product, sales will only be short-term phenomenon, the negative effects of false advertising may also allow the closure of a business. But taking today's highly competitive market, advertising is an indispensable aid sales, market economy and follow the rules of the game, make good use of it will be much more effective.
3. In different life cycle of product, the advertisement effect product life cycle is to refer to from entering a marketplace to the marketplace's being removed from finally quilt being sifted out complete process of product. The representative product life cycle includes four stages: Leading-in expects , becomes the long range , maturation period and degenerating stage. In three front stages, use different advertisement tactics to play ignore to Burong role to delaying whose degenerating stage. That 3.1 product leading-in expect product leading-in scheduled time is that the new product is formal put into circulation the marketplace period. Here stage , consumer the new product is face to face stranger , is short of all-round .know about and trust. Here stage , the different intermediary of make full use of constitute reason why , the concept carries out an advertising on brand-new product , notability is especially important in order to cultivating product marketplace cognition degree and hoisting a product. Guide a consumer to produce first step impression and need to the new product , be ready to attempt a new product and accept a new product gradually. Be inclined to expanding propagating in the function now telling a demand , may cultivate out the consumption forerunner who is a product's turn , be been to buy person in the earlier stage. Advertising of for example P&G, just debut the sea to the marketplace flying silk goes to soft order hair is glossy before trifling , floating gentle and agreeable and so on, be the distinctive effect emphasizing a product, thereby prompt improve product notability , arouse a consumer paying attention to , evoke a desire to buy. Achieve the brand notability capturing a marketplace rapidly , affecting product cognition , first step lifting's purpose thereby , be that product development of hereafter lays down fine basis. That 3.2 products become the long range product becoming a long range is a product gradually or the prompt quilt consumer knows to follow and take on , great majority consumers begin, stage that product sales volume increases rapidly; But the new competitor enters a marketplace now , market competition go ahead is fierce, the same kind product difference decreases , the product price reduces. Here the stage , the image describing a brand are much more important than the concrete function characteristic emphasizing a product , enterprise may pass the lifting brand image , capture advantageous marketplace location. If the brand and the consumer have built some connection on kind of emotion,the consumer is able to be helped to change slowly so. Advertisement is to strive for society the public rightness to the product , to know , improve the product good reputation degree all round but , set up the quickest the most important fine brand image realization carrier. Since the brand advertisement effect appears to some extent, consumer public praise brings the important effect into play , the new customer adds the ranks buying person unceasingly in public praise transferring in regular customer information. For example Marlboro wields brand image tactics , makes the person become the whole world the first cigarettes brand thereby by the fact that the brand image and the consumer build an emotional tie. 3.3 product maturation periods products maturation period is that the product is already accepted on the marketplace by broad .know about , product sales volume reaches a maximum , the marketplace enters relative saturation state , the lurking customer the production marketing increases already seldom, the very slow stage. But more competitors appear , market competition is especially fierce , profit comes down on the marketplace. This stage adopts maintain , warns of nature and competitiveness advertisement tactics, advertising priority readjusts oneself to a certain extent on the brand and the enterprise image propagating, improve the brand and the enterprise good reputation degree , train a brand faithful person, may attract more consumers repeating purchase that product. The advertising needs to pay attention to demonstrating and bulging the difference between brand appearing. But increase by to selling the effect also may arrive at up adding fuel to the flame promoting the sales of advertisement. Lead to
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3. The life cycle of different products in the role of advertising
Product life cycle refers to the product from the market in the end be eliminated from the market the entire process. A typical product life cycle of four stages: introduction, growth, maturity and decline. Three in front of the stage, using a different advertising strategy for its slow decline to play the role that can not be ignored.
Product Phase import 3.1
Product Phase import new products to market during the official. At this stage, the new consumer product of a little-known, the lack of full understanding and trust. Therefore, at this stage, to make full use of various media combinations on the new concept of advertising products to market products to cultivate awareness and enhance the well-known product is of particular importance. Induce consumers to new products and demand for the initial impression is willing to try new products and acceptance of new products.
At this time focused on the functional demands of the advertising can produce the product consumption pioneer, that is, pre-buyers. For example, Procter & Gamble's advertising, just to market Head & Shoulders antidandruff, Piaorou hair so smooth and so submissive, is to emphasize the unique efficacy of the product in order to quickly raise the visibility of the product, causing consumer attention, arouse desire to purchase. So as to achieve rapid market, the impact on product awareness, enhance brand awareness of the initial purpose of the product for future development to lay a good foundation.
3.2 product growth
Is a gradual long-term product or products to consumers quickly understand and accept that most consumers started to follow, product sales growth stage; at this time, but new competitors enter the market, the beginning of fierce market competition, product diversity Reduced prices lower.
At this stage, depicts emphasized the brand than the product of the specific characteristics of the features are much more important, companies can enhance the brand image and gain a favorable market position. If the brand with consumers set up some kind of emotional contact, then consumers will slowly be on probation. The ad is for the public's right to the product, a comprehensive understanding, improve product reputation and set a good brand image of the most important achievement of the fastest growing carriers. As the effects of brand advertising have shown that consumer word-of-mouth play an important role in the new old customer in the customer's word-of-mouth transmission of information continue to join the ranks of buyers. For example, the use of the Marlboro brand strategy, brand image with consumers through the establishment of emotional contact, making it the world's first cigarette brand.
3.3 mature products
Products are mature products on the market have been widely accepted understanding of the product to reach the largest sales volume, market entry is relatively saturated, there are only a few potential customers, products, sales growth has been very slow stage. The market appeared more competitors, market competition and reduced profits.
At this stage to maintain, and to remind the competitive advertising strategy, focusing on brand advertising and promotion of corporate image, brand and corporate reputation to improve and cultivate brand loyalty, attract more consumers to repeat purchase the product. Advertising should pay attention to and show highlights the difference between brands. The increase in sales of advertising sales will also play a role in adding fuel to the flames.
Through the above-to-business advertising, consumers, as well as the life cycle of different products in the role of the analysis, we can see a product in the ad sales process, the role can not be ignored, and in some cases can be described as Is essential. Of course, advertising sales are not the panacea for the problem, if there are problems with the product, sales will only be short-term phenomenon, the negative effects of false advertising may also allow the closure of a business. But taking today's highly competitive market, advertising is an indispensable aid sales, market economy and follow the rules of the game, make good use of it will be much more effective.
翻译；.产品不同生命周期中广告的作用
产品生命周期是指产品从进入市场到最后被淘汰退出市场的全过程。典型的产品生命周期包括四个阶段:导入期、成长期、成熟期和衰退期。在前面三个的阶段，使用不同的广告策略对延缓其衰退期起到不容忽视的作用。
3.1产品导入期
产品导入期是新产品正式投放市场的时期。在此阶段,消费者对新产品较陌生,缺乏全面了解和信任。所以在此阶段，充分利用不同的媒介组合，对全新的产品概念进行广告宣传,以培育产品市场认知度及提升产品知名度尤其重要。诱导消费者对新产品产生初步印象和需求,愿意尝试新产品并逐渐接受新产品。
此时偏重于功能宣传的广告诉求,可培育出该产品的消费先驱,即前期购买者。例如宝洁公司的广告宣传,刚向市场推出海飞丝去头屑、飘柔令头发光滑柔顺等,就是强调产品的独特功效,从而迅速提高产品知名度,引起消费者注意,激起购买欲。从而达到快速占领市场、影响产品认知、初步提升品牌知名度的目的,为产品以后的发展打下良好的基础。
3.2产品成长期
产品成长期是产品逐渐或迅速被消费者了解并接受,大多数消费者开始追随,产品销售量快速增长的阶段;但此时新的竞争者进入市场,市场竞争开始激烈, 同类产品的差异性缩小,产品价格降低。
在此阶段，描绘品牌形象比强调产品的具体功能特征重要得多，企业可通过提升品牌形象,占领有利的市场位置。如果品牌与消费者建立了某种情感上的联系,那么消费者会慢慢被感化。而广告是争取社会公众对本产品的正确、全面了解,提高产品美誉度,树立良好的品牌形象的最快最重要的实现载体。由于品牌广告效应有所显现,消费者口碑发挥重要作用,新顾客在老顾客传递的口碑信息中不断加入购买者行列。例如万宝路运用品牌形象策略,通过品牌形象与消费者建立情感联系,从而使其成为全球第一香烟品牌。
3.3产品成熟期
产品成熟期是产品在市场上已经被广泛了解接受,产品销售量达到最大，市场进入相对饱和状态,潜在顾客已很少,产品销售增长非常缓慢的阶段。而市场上出现更多的竞争对手,市场竞争更加激烈,利润下降。
此阶段采取维持性、提醒性及竞争性广告策略,广告宣传重点放在品牌和企业形象的宣传上,提高品牌和企业美誉度,培养品牌忠诚者,可吸引更多消费者重复购买该产品。广告宣传要注意显示和凸现出品牌之间的区别。而增加促销广告对销售也会起到推波助澜的作用。
通过以上广告对企业、消费者、以及产品不同生命周期中所起的作用的分析，我们可以了解到广告在一个产品实现销售的过程中，所起的作用是不可忽视的，有时甚至可以说是至关重要。当然广告也并不是解决销售问题的万能药，若产品本身有问题，销售只会成为短期现象，失实广告的负面影响也可能会让一个企业倒闭。但纵观市场竞争激烈的今天，广告是不可或缺的销售辅助手段，遵循市场经济的游戏规则，好好地利用它，会事半功倍。
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主要看断句了，请参考：
3. The life cycle of different products in the role of advertising
Product life cycle refers to the product from the market in the end be eliminated from the market the entire process. A typical product life cycle of four stages: introduction, growth, maturity and decline. Three in front of the stage, using a different advertising strategy for its slow decline to play the role that can not be ignored.
Product Phase import 3.1
Product Phase import new products to market during the official. At this stage, the new consumer product of a little-known, the lack of full understanding and trust. Therefore, at this stage, to make full use of various media combinations on the new concept of advertising products to market products to cultivate awareness and enhance the well-known product is of particular importance. Induce consumers to new products and demand for the initial impression is willing to try new products and acceptance of new products.
At this time focused on the functional demands of the advertising can produce the product consumption pioneer, that is, pre-buyers. For example, Procter & Gamble's advertising, just to market Head & Shoulders antidandruff, Piaorou hair so smooth and so submissive, is to emphasize the unique efficacy of the product in order to quickly raise the visibility of the product, causing consumer attention, arouse desire to purchase. So as to achieve rapid market, the impact on product awareness, enhance brand awareness of the initial purpose of the product for future development to lay a good foundation.
3.2 product growth
Is a gradual long-term product or products to consumers quickly understand and accept that most consumers started to follow, product sales growth stage; at this time, but new competitors enter the market, the beginning of fierce market competition, product diversity Reduced prices lower.
At this stage, depicts emphasized the brand than the product of the specific characteristics of the features are much more important, companies can enhance the brand image and gain a favorable market position. If the brand with consumers set up some kind of emotional contact, then consumers will slowly be on probation. The ad is for the public's right to the product, a comprehensive understanding, improve product reputation and set a good brand image of the most important achievement of the fastest growing carriers. As the effects of brand advertising have shown that consumer word-of-mouth play an important role in the new old customer in the customer's word-of-mouth transmission of information continue to join the ranks of buyers. For example, the use of the Marlboro brand strategy, brand image with consumers through the establishment of emotional contact, making it the world's first cigarette brand.
3.3 mature products
Products are mature products on the market have been widely accepted understanding of the product to reach the largest sales volume, market entry is relatively saturated, there are only a few potential customers, products, sales growth has been very slow stage. The market appeared more competitors, market competition and reduced profits.
At this stage to maintain, and to remind the competitive advertising strategy, focusing on brand advertising and promotion of corporate image, brand and corporate reputation to improve and cultivate brand loyalty, attract more consumers to repeat purchase the product. Advertising should pay attention to and show highlights the difference between brands. The increase in sales of advertising sales will also play a role in adding fuel to the flames.
Through the above-to-business advertising, consumers, as well as the life cycle of different products in the role of the analysis, we can see a product in the ad sales process, the role can not be ignored, and in some cases can be described as Is essential. Of course, advertising sales are not the panacea for the problem, if there are problems with the product, sales will only be short-term phenomenon, the negative effects of false advertising may also allow the closure of a business. But taking today's highly competitive market, advertising is an indispensable aid sales, market economy and follow the rules of the game, make good use of it will be much more effective.
在这问还不都那软件胡弄你。
3.In the life cycle of the product dissimilarity advertisement of function
Product life cycle is product from get into a market to be eliminate till the last to withdraw a market of whole process.Typical model of the product life cycle include four stage: ducting period, growth period, mature period and decline period.Fore stage with three noodles, usage dissimilarity of advertisement strategy to defer it decline the period have already allowed of no to neglect of function.
3.1 product ducting period
Product ducting period is new product formal throw in a market of period.At this stage, consumer rightness new the product be more unfamiliar and lack overall understanding and trust.So at this stage, full make use of dissimilarity of medium combination, carry on an advertisement publicity to the all new product concept to grow a product market cognition and promote product popularity particularly importance.Induce consumer rightness new product creation first step impression and need, would like to try new product combine gradual accept new product.
The advertisement being over-emphasize in function publicity at this time claim, can grow that a product of consume pioneer, namely front period purchase.For example the advertisement of the Bao3 Jie2 company publicity, just released sea to fly silk scraps to the head and floated toward the market soft make the hair smooth and meek etc., be the special effect which emphasize a product, thus quick exaltation product popularity, cause consumer attention, arise to purchase desire.Attain thus fast capture a market, influence product cognition, first step promote the purpose of brand popularity, is later for product of development the dozen descend good foundation.
3.2 products become long-term
Product growth period is a product gradual or quick were understand by the consumer be alongside of to be subjected to, majority the consumer start follow, the product sale quantity be fast growth of stage;But new at this time of the competitor get into a market, market competition beginning vehemence, the difference of the same kind product contract and the price of article lower.
At this stage, describe brand image is more concrete than emphasizing a product of function characteristic importance get many, the business enterprise can pass to promote brand image and capture beneficial market position.If brand and consumer establishment the contact of a certain emotion, so the consumer will be reform slowly.But advertisement is fight for a society public to this product of exactitude, overall understanding, exaltation product good reputation degree, set up good brand image the quickest most importance of realization carry a body.Because brand advertisement the effect have to present, the consumer public praise be exertive importance function, new the customer continuously join to purchase in the old customer deliver of the public praise information row or column.For example ten thousand treasure road image strategy of the usage brand, pass brand image and consumer establishment emotion contact, make thus it become world one cigarette brand.
3.3 product mature period
Product's is mature period is a product at on the market already drive extensive understanding accept, the product sale quantity attain biggest, the market get into opposite saturation appearance, latent customer already few, product sale growth very slow-moving of stage.But appear more rival on the market, market competition more vehemence, the profits descend.
This stage adopt maintenance and remind sex and competition advertisement
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